The printing industry is notoriously bad for the environment, right? Noxious chemicals dripping into rivers, forests cut down to produce monumental amounts of useless direct mail, not to mention wasteful graphic designers twatting about in their 4×4′s and SUVs, there is however an alternative… Think about pdfs or html e-mails instead of Junkmail The next time somebody suggests carpet bombing a town with a deluge of trifold a4 brochures, think about the money you would save getting a web designer or family friend with some design skill to put together a targeted html e-mail campaign or a visual pdf that can be sent out to people by e-mail. At the end of the day its all destined for the wastebin so you might as well try and save a tree along the way Repair, Reuse, Recycle those des allied interstate igns In the esteemed words of Bob the Builder, why chuck away something when it can be reused or recycled? The same dictum applies to graphic design. Instead of carelessly discarding a logo design you submitted for a client a couple of years ago, simply add a little blend in adobe photoshop or illustrator and re submit it for another customer. How big are your design carbon footprints? Within a short few years, the government will be insisting all companies and businesses track their individual carbon footprints in a token effort to reach out to green voters. What this means is essentially every time you flush the toilet, chuck away a scrap of paper or set fire to a mattress in your back garden, you are going to have to be accountable for your actions and plant a tree for your sins.
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